BWT ISH 2019

To make the advantages and USPs of the BWT water softening systems tangible, a virtual shower was built, which could be triggered with the help of a motion sensor and allowed a look inside the installations. Additionally, different scenarios were used to illustrate the USPs of the water purification.   

Osmotron is the first device, that produced WFI - water for injection - “cold”. In contrast to the common methods based on distillation, Osmotron produces the purest water via reverse osmosis. In order to present the process of water processing as well as its advantages (low energy costs, fast processing, etc) in an easy and aesthetic way, an Osmotron replica was created. Afterwards, it was set behind a transparent screen that produced a mapping-like effect. USPs and further information were conveys with the LED corner behind the replica.

Mineralizer booths are a kind of modern display cases. The BWT Mineralizer was set behind the transparent LED Screens; the screens themselves demonstrated with the mapping-like effect all USPs and details of the new device. 

The big LED portal was intended as an eye-catcher and the main entrance to the BWT-world, which optically attracted the visitors with immersive 3D visuals; underwater visuals should entertain as well as reflect and sustain BWT’s mission. The small portal inside of the stand was intended as an information platform -  the sections represented at the fair were staged here for the overview.

A touch table was incorporated in the kitchen; it illustrated in an entertaining way the advantages and benefits of mineralized water in all areas of life.   

Credits:

Kunde: BWT

Kreativ-Konzeot & Content: Media Apparat

Messebau & Planung: Wilkenwerk

Technik: Neumann & Müller

Interaktive Installationen: Bildwerk