BWT Perla Commercial

BWT commissioned Media Apparat with the concept and production of a TV commercial for its newest water softening system, BWT Perla. The advantages of purified water have impacts on numerous areas of household. The goal here was to display all USPs, sophisticated product design as well as comfort of a tenant. The supplementary challenge was to illustrate various habits among different markets. All the product variations must have been staged in different scenarios, adjusted for several countries. Altogether, we produced 16 versions for 8 markets.

We wanted to show the complex product from the user-centered perspective and to make the USPs visible where they had real benefits. Therefore, we decided to bring the visualisation from the basement to the living room; and we showed a woman in a detached house located in the suburban area. In the spot, she enjoys the day in her house in different spaces of her house, starting with a pleasant bath, via lying on the cuddly soft linen, and up to sorting crystal clean dishes. In each room, the advantages of the product were connected with the personal benefits. 

In order to adjust the scenarios to various markets and customer needs cost-effectively, almost all scenes were produced in 3D.  Live-action shots were carried out with the help of motion-control camera system in order to seamlessly match camera movement of 3D renderings with film footage. 

The actress and the parts of equipment were filmed in front of a huge green screen. Afterwards, the elements of the live-action footage like bathtub, kitchen, couch and 3D models as well as live-action takes of the actress were put together in a complete film.

Client: BWT
Director: Mike Kren
Producer: Jodok Böhm
Production & VFX: Media Apparat