Event Horizon

To make the complex blockchain technology explainable and tangible, it was important to create coherent experience design. Starting with the lobby to stage design and content up to the separate stations on the location, we have managed to create an individual event experience. The event had a user-centered character, so that everyone could understand and experience the blockchain technology. 

With its second edition, the event moved to its breathtaking Kraftwerk Berlin. Blockchain and networking were set as predominant topics. For that, Media Apparat designed unique 360° event experience, which not only excited numerous visitors but also won various awards. 

A light and laser installation with over 550 moving lights served as a network-representative. International guests could individually experience 5 stages and 2 pitch stages via app and headphones. All stages and the exhibition area transformed to a data theme park via spirited interactive data visualisation. 

The complete content was made interactive and personalized via an intelligent database. In addition, facts and information of the guests were collected before the event.  The novel way of creating content allowed us to bring storytelling to an unprecedented personal level. For example, the NFC technology has allowed to create individual Welcome-Screens, Liveticker as well as a personal conference newsstand. Meeting rooms adjusted their colour and lights according to the guest preferences; a matchmaking wall provided interesting information during networking, and augmented reality guide markers help to orient at the location. The event was rounded off with the emotional final performance, where artists, visuals and sound design narrated the story of energy.