Fédération Internationale de l’Automobile (Abb: FIA) is the international federation of automobile and mobility clubs based in Paris. The goal of the union is the promotion of the automobile sports and the international motor transport. Altogether the organisation counts over 235 national members in 148 countries, which are represented via 80 million members. The world champions of the international motor sport are honoured in multiple categories during the yearly FIA Prize Giving Gala ceremony. Media Apparat was commissioned to co-create the show and design and produce the visual content for the FIA Award Ceremony in 2016 in the Hofburg Vienna. As a globally operating organisation also that evening, FIA wanted to simultaneously demonstrate both their internationality and their strong cultural relevance to the event location in Austria.
The key visual and the content of the evening were produced in high-grade look to live up to the glamour of the event. Specific styles and colour palettes were developed for the numerous award categories; what is more, the latest winning cars were animated and brought to the screen. The complex visuals, which interacted with the dance choreographies, were produced for the show in the direct connection to the venue in Austria - from Sound of Music, to The Third Man and up to Vienna Waltz found their place in our show.
The visuals were displayed on the massive LED Wall, which opened up for moderators and winners and closed again afterwards. In the year 2018, the ceremony took place in St. Petersburg. For this event, Media Apparat reinterpreted Award Visuals with amber, revised completely and adapted to a new setup.
FIA Prize Giving 2016
Vienna, Austria
Client: FIA
Agency: Pi-five, Eventplan GmbH
Show-Concept / Digital Production: Media Apparat
Technical partner: Habegger Austria
Event direction: Wolf Zoetll
Show Act: Phoenix Fire Dancers
Pictures by Georg Krewenka
FIA Prize Giving 2018
St. Petersburg, Russia
Client /General Coordinator: Vincent Ramond, Alexandre Gueschirr, Emilie Sechaud, Melanie Repond
Agency: Pi-five, Eventplan GmbH
General Event Management: Martin Brezovich & Wolfgang Peterlik
Creative Director: Hajo Frey
Show Director: Wolf Zoettl
Technical Producer: PTShow