Johann Strauss – New Dimensions is redefining what an immersive experience can be. This groundbreaking exhibition blends augmented reality, spatial audio, and cutting-edge technology to create a deeply personalized journey for every visitor. Depending on their position and line of sight, guests receive tailored content—an unprecedented innovation in exhibition design.
Media Apparat led the entire creative and strategic development of the museum, overseeing everything from the first pitch presentations to multiple concept and prototyping phases. Over the course of this process, a breathtaking 75-minute multimedia experience and narrative were meticulously designed. The agency also handled branding, communication design, and the full-scale execution of both technical and architectural implementation.
